India · Outbound MICE & incentives

India is travelling. Be the destination it chooses.

Record outbound travel and a fast-growing meetings and incentives market. We give destinations, convention bureaus, DMCs and hotels faster access to India’s buyers, and the depth to stay on their shortlist.

Plan your India entry →See the numbers

Part of Venture Marketing, a global destination marketing and MICE firm. Global site

The market

The case, in data.

India’s outbound market has passed its pre-pandemic peak, and business events are a priority for government and industry. The Ministry of Tourism’s MICE study calls India’s outbound MICE market one of the fastest-growing in the world. Source: PIB, Ministry of Tourism MICE study ↗

30.89mtrips abroad by Indian nationals in 2024, up 10.8% on 2023.Source: Ministry of Tourism, 2025 ↗

50m+international departures by Indian residents forecast for FY2030.Source: CAPA India ↗

$49.4bnIndia MICE market revenue in 2024, expected to reach $103.7bn by 2030.Source: PIB, May 2025 ↗

71%of Indian departures in 2024 went to just 10 countries.Source: Ministry of Tourism, 2025 ↗

70%

“70 per cent of India’s business events market is incentive travel.”

Nitin Sachdeva, Japan MICE Expo · Source: TTGmice (Nov 2024) ↗

The buyers

Who moves groups out of India.

Incentive travel leads the market: corporate India uses it to attract and keep talent. We map and reach the people who brief, compare and book.

Incentive houses

The specialists who design and run overseas incentive programmes for India’s companies.

MICE agencies & PCOs

Agencies and professional conference organisers who place conferences, meetings and events abroad.

Corporate decision-makers

HR, sales and leadership teams who own reward, recognition and meeting budgets.

Associations

Industry and professional bodies that take their members and conferences overseas.

India is many markets, not one.

India’s outbound MICE business comes from a handful of cities, each with its own buyers, calendar and culture. We work the tier 1 markets and the fast-growing tier 2 and tier 3 cities.

Delhi NCR

Government, associations, corporate HQs

Mumbai

Finance, pharma, media

Bengaluru

Technology and start-ups

Chennai

Automotive, manufacturing, IT services

Kolkata

Manufacturing, trade, family business

Hyderabad

Pune

Lucknow

Jaipur

Chandigarh

Ludhiana

Bhubaneswar

Raipur

Surat

Coimbatore

Kochi

How we open India

Faster access. Real depth.

Venture is run by people and AI agents side by side. Our AI agents map and reach India’s buyers at speed; our people bring the relationships and the judgement, and approve everything that goes out.

Representation

An India team for your destination: trade relationships, PR, RFP placement and on-the-ground follow-up.

Buyer mapping & research

Incentive houses, MICE agencies, PCOs and corporate decision-makers, mapped by city by our AI agents and checked by our people before every event and roadshow.

Your India GTM

We manage your go-to-market strategy (GTM) for India: which cities, which segments, which partners and when, from day one, then nurture all year.

Roadshows & exchanges

Take your destination to India’s buyers.

India roadshows

City by city, in market.

Multi-city roadshows, sales missions and buyer events in Delhi NCR, Mumbai, Bengaluru and beyond. We choose the cities, invite the incentive houses, agencies and corporates, run the venue and agenda, and follow up every meeting.

Plan an India roadshow →

Destination exchanges

Your partners, India’s buyers.

Structured meetings between your destination partners and qualified Indian buyers: set appointments, a clear agenda and introductions that carry on into proposals.

Plan an exchange →

Where Indian nationals travelled most in 2024: Source: Ministry of Tourism, 2025 ↗

UAE
Saudi Arabia
United States
Thailand
Singapore
United Kingdom
Qatar
Canada
Kuwait
Oman

Training

Learn the market with us.

Two of our training programmes are built for teams that want Indian business. Delivered as keynotes, panels or online training.

Training

Be India Ready

How to work with the Indian market. Helps destinations and bureaus prepare their private sector, including hotels, DMCs, venues and suppliers, to understand Indian buyers, the cities and how to approach them.

About this programme →

Masterclass

Incentive Travel Masterclass

The essentials of incentive travel, the largest part of India’s business events market: how programmes are designed, sold and delivered.

About this topic →

Ask about India training →

Enter India with us

Let’s build your India pipeline.

Three quick questions about your destination and your goals for India: representation, an India roadshow, a destination exchange or your India GTM. No sales deck, no automated sequence. Every brief gets a personal reply with a first view on your India plan.Confirm reply time

I represent a…

…and in India I want to reach

I'm a convention bureau looking for buyers in India. Reply to:

Step 1 of 3 · takes under two minutes

Sources

Figures as published by each source; forecasts are the source’s own projections.