Press and interviews
Interviews with and coverage of Nitin Sachdeva, who founded Venture Marketing in 2012. Venture is an India MICE representation agency: we represent destinations, convention bureaus, DMCs and hotels to India’s buyers of incentives, meetings and events. Nitin was SITE Global President in 2025 and speaks on the Indian market through Be India Ready, our training programme on how to work with Indian buyers.
A look at Japan’s push for Indian visitors. Nitin explains where Japan still falls short for Indian corporate and incentive groups, especially authentic regional Indian food in hotels and conference venues, and how Indian restaurants, Indian chefs and training for Japan’s private sector could close the gap.
“Indian food is more widely available than before, and awareness among hospitality providers is growing”Nitin Sachdeva, in TTG IndiaRead the original on TTG India →
Reports Nitin’s appointment as President of SITE, the global association for incentive travel, for 2025, succeeding Karim ElMinabawy. It sets out the new board’s priorities: wider global reach, more value for members and the next generation of industry leaders.
“I am honoured to lead SITE as we continue to advocate for the transformative power of incentive travel”Nitin Sachdeva, in ETTravelWorld (The Economic Times)Read the original on ETTravelWorld (The Economic Times) →
India Outbound covers the same appointment, noting Nitin’s two decades in incentive travel and tourism and his work promoting incentive travel as a driver of business performance and employee engagement.
“Our focus will be on expanding our global reach, enhancing member value, and fostering the next generation of industry leaders.”Nitin Sachdeva, in India OutboundRead the original on India Outbound →
From Nitin’s panel at the first Japan MICE Expo in Osaka. He describes how Indian corporates use incentive travel to attract and keep talent, often several times a year, and what Japan needs to win them: ease of doing business, better flight connections and Indian food.
“India’s outbound market is looking for new destinations”Nitin Sachdeva, in TTGmiceRead the original on TTGmice →
A bylined piece by Nitin for the UK title M&IT on how AI is changing incentive travel: the practical tools for content, customer service and planning, the main fears about adopting it, and the safeguards he recommends, including human oversight.
“AI should be viewed as a positive addition to the industry, enhancing efficiency, productivity, and time management.”Nitin Sachdeva, in Meetings & Incentive Travel (M&IT)Read the original on Meetings & Incentive Travel (M&IT) →
A question-and-answer interview as Nitin became SITE President-Elect. He covers his decade in incentive travel, the top incentive regions, AI in sales, the trends he expected for 2024 and the outlook for India’s incentive market.
“India’s incentive travel industry is on a growth trajectory, propelled by its economic dynamism and rich cultural tapestry.”Nitin Sachdeva, in MICE ShowcaseRead the original on MICE Showcase →
A feature on how India can grow as a MICE destination. Nitin, then on SITE’s International Board, talks about what buyers expect, why perception and public relations matter, and the much larger outbound incentive groups now leaving India.
“When it comes to meeting buyer expectations, safety and security are paramount for M!CE destinations.”Nitin Sachdeva, in Mice TalkRead the original on Mice Talk →
Reports Nitin’s election to SITE’s International Board of Directors to represent Asia for a three-year term from January 2022, alongside his role as President of the SITE India chapter.
“Excited to work alongside industry friends and colleagues from around the world.”Nitin Sachdeva, in ETTravelWorld (The Economic Times)Read the original on ETTravelWorld (The Economic Times) →
Covers Nitin’s election as President of SITE India for 2021–2023 and his plan to build a community of incentive travel specialists in India, positioning India both as an incentive destination and as a source market.
“Incentive travel is a lucrative segment and can contribute in a big way for the travel industry recovery”Nitin Sachdeva, in ETTravelWorld (The Economic Times)Read the original on ETTravelWorld (The Economic Times) →
Asian event strategists on winning business. Nitin argues for a consultative approach, local market advice and flexible, cost-aware solutions, citing Indian corporate groups that used a Bangkok theatre and show as a full-day event venue.
“Overall, a consultative approach is more helpful than just being a salesperson”Nitin Sachdeva, in PCMARead the original on PCMA →
Each entry gives a short summary in our words and one quote from the original article. The articles belong to their publishers; follow the links to read them in full. Media enquiries: use the enquiry form.
Work with Nitin
Keynotes, panels and online training on AI for travel and MICE, Be India Ready and incentive travel, or a go-to-market plan for your destination.