Nitin Sachdeva

In Nitin’s words

Learning, then leading

I joined SITE in 2015 as a Young Leader, there to learn. The room was full of people who had built incentive travel, and I listened more than I spoke. By 2018 I was leading SITE’s global Young Leaders programme, and in 2021 I became President of SITE India. Ten years of that was an education: how great programmes are designed, how trust is earned across cultures, and why ethics and standards matter as much as creativity. I served on the international board and, in 2025, became Global President. Every step taught me something I brought back into our own business. Venture grew from an Indian agency into a global one by holding itself to those same standards, in every market we work in.

Rebuilding with technology

In 2018 I started asking what our company would look like if we rebuilt the way we work around technology. We began building tools for ourselves. Then the pandemic hit, and what had been an experiment became how we survived and grew: systems that sped up our lead generation, go-to-market, business development and operations. They worked well enough that in 2022 we took them to market through our technology arm, helping DMCs, CVBs, DMOs, hotels and associations work in new ways. Along the way I’ve spoken at SITE chapter events and conferences around the world about what technology makes possible: new ways of doing the old things.